International Design Council Magazine

International Design Council Magazine

International Design Council Magazine featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Pepsi Black x Digital Shanghai FW 2023

To celebrate the 2022 Autumn/Winter theme of Future Builders, whose creations were live-streamed to fashion fans and industry leaders across the globe, PepsiCo Design and Innovation designed a dynamic, visually arresting Pepsi Black that can be elevated with abstract swaths of bold color in two different color tones. They fractured the experimental illustration and then reassembled the broken pieces of color to symbolize the transformative impact of technology on communication, fashion, retail, and innovation.

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Doritos W and Y

Wherever major cultural events happen, PepsiCo brands can be found making a unique mark. After two decades together, reggaeton duo Wisin and Yandel announced their final tour, and Doritos wanted to play a part in marking this historical moment in the performers' career. So, the Design Team created a Visual Identity System (VIS) and Limited Time Offer (LTO packaging) to pay tribute to Wisin and Yandel and this milestone musical event.

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Luf

In order to actively respond to the rural revitalization strategy, on the basis of considering regional and functionality, relevant strategies for the use of loofah materials in the design of seedling trays were proposed. The development model of converting plastic seedling trays from cradle to grave to loofah biodegradable trays from cradle to cradle. Break the loofah and hot-press glutinous rice glue to synthesize new materials. A single person can carry more than five trays. Transplanted into the soil and degraded into nutrients.

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Jelly Tea

Jelly Tea is a functional food. Regimen requires considering both the nutritional value of food and the cultivation of life habits. Jelly Tea uses Chinese medicine and food homologous materials as raw materials. The gamification experience added to the service system can help users develop long-term habits. This new forms of health preservation methods have been embraced by the young generation.

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The Aodh

The Aodh inhabits a world of darkness and glamour, where lights are low and passions soar. Drawing on this mysticism, it tells of a time after dark, its form a mesmerising helix that bewitches and enchants. The Aodh's stand illuminates the bottle from behind, the opal LED trim sending golden beams spinning through the whiskey before dancing off the mirrored surface of the frame. Harnessing the interplay of day and night, the polished golden curved surfaces reflect the light, while the textured and knurled details absorb it, generating a glow that places The Aodh firmly in the spotlight.

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Doaba Dhaba

Doaba Dhaba is a cloud kitchen concept in India that gives the customer the bandwidth of selecting their own choice of food, in their own choice of cooking, and their own choice of gravy. The Brand Identity and packaging of Doaba Dhaba are designed keeping in mind their values of authenticity and sustainability. The identity reflects the rustic and organic feel of the brand. The main dishes are packed in Handis (clay pots), handcrafted by local artisans. The rotis and naans (flatbreads) are packed in banana leaves held together by jute threads. These go into a bag made of recycled paper.

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